Creative Brand Direction.
Global Guidance
The Amazing World of Gumball is the critically acclaimed & multi-award winning animation series from Cartoon Network Europe Studios. This Core style guide is the most comprehensive styleguide ever created in Cartoon Network, globally.
Its creative direction is designed to ensure it stands out from the crowd of licensed properties and celebrates the kaleidoscopic and mixed-media animation style of the show, combining 2D & 3D CGI.
Working closely with the show creators, as much original content was extracted from the show as possible to ensure the high quality art of the series was put to good use and that it delivered an honest and true experience to the consumer, on every product.